Transparency and Accountability:
The Association is committed to providing accurate and clear information about all its financial and administrative activities to all members and stakeholders, while ensuring accountability and continuous review of operations to achieve the highest levels of transparency.
Environmental Sustainability:
The Association works to enhance environmental sustainability by adopting environmentally friendly agricultural practices and providing innovative solutions that contribute to protecting natural resources and reducing climate change, in line with the Kingdom’s Vision 2030.
Excellence and Cooperation:
The Association seeks to achieve excellence in all its initiatives through fruitful cooperation between members and partners, which enhances the achievement of common goals and contributes to spreading environmental awareness and supporting sustainable initiatives.
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